User Value
How ad revenue concentrates across your users, and where the tier lines sit today. Move the sliders to see who lands where.
Scores are built from impressions with user-level revenue only (83.5% of impressions, derived on Data Availability). Meta Audience Network revenue is aggregate-only, excluded from every user score, and reconciled back in at the cohort level in revenue reporting. Separately, only 71% of active users are on an SDK build, so scores cover that share of users and grow as people update.
71% of active users are on an app version carrying the SDK. Adoption ramps as users update their app, not on the release date, so per-user figures cover this share of users and no more. Everything above it is measured on that share, then extended.
Revenue by user decile
Decile 1 is your highest-value 10% of users. Bars are revenue share; the line is cumulative revenue share.
Deciles 1–2 (20% of users) carry 56.5% of revenue. The bottom five deciles together carry 15.5%.
Tier thresholds
Set the 30-day ad revenue per user that defines each tier boundary. Everything below recomputes live.
Users at or above this 30-day revenue are Premium.
Users between Core and Premium boundaries.
Below this line, users are Dormant.
Premium
≥ $1.200
Highest observed ad revenue. Worth a high floor and a full waterfall.
- Users
- 144,210
- % of users
- 3.5%
- Revenue share
- 18.6%
- Revenue / user (30d)
- $1.796
vs current single floor $0.42 (+$1.14)
Formula: (30-day revenue/user ÷ 30) × 26.
Core
$0.350 – $1.200
Steady contributors. Most of your fill sits here.
- Users
- 1,093,070
- % of users
- 26.2%
- Revenue share
- 48.0%
- Revenue / user (30d)
- $0.611
vs current single floor $0.42 (+$0.11)
Formula: (30-day revenue/user ÷ 30) × 26.
Casual
$0.080 – $0.350
Low but real revenue. Sensitive to floors that are too high.
- Users
- 2,299,000
- % of users
- 55.0%
- Revenue share
- 31.0%
- Revenue / user (30d)
- $0.188
vs current single floor $0.42 ($-0.26)
Formula: (30-day revenue/user ÷ 30) × 26.
Dormant
< $0.080
Near-zero revenue in 30 days. Fill at any price.
- Users
- 643,720
- % of users
- 15.4%
- Revenue share
- 2.3%
- Revenue / user (30d)
- $0.051
vs current single floor $0.42 ($-0.38)
Formula: (30-day revenue/user ÷ 30) × 26.
Boundary detail
Users and revenue at each tier boundary, given the sliders above.
| Tier | Revenue range (30d/user) | Users | % of users | Revenue (30d) | Revenue share |
|---|---|---|---|---|---|
| Premium | ≥ $1.200 | 144,210 | 3.5% | $258,962 | 18.6% |
| Core | $0.350 – $1.200 | 1,093,070 | 26.2% | $668,134 | 48.0% |
| Casual | $0.080 – $0.350 | 2,299,000 | 55.0% | $431,719 | 31.0% |
| Dormant | < $0.080 | 643,720 | 15.4% | $32,559 | 2.3% |
northlight.co (web) — Prebid.js — scoring not ready yet
Added Sep 2, 2026
days collected
19 d until tier scores are live
Usable right now
- Real-time per-impression revenue is flowing and reconciled daily.
- Placement- and geo-level reporting is already live for this surface.
- Impressions here count toward the coverage figure today.
Waiting on 30 days
- Per-user tier scores for web visitors
- Web users included in the tier cards and floor recommendations
Scores need roughly 30 days of per-user history and are recomputed daily. A user who churns off then returns is re-scored from their trailing window, not their historical peak.