Acquisition
Last 30 days · paid and organic users
Spend, 30 d
$1,003,600
Blended cost / user
$1.819
Revenue / user (60 d)
$1.751
Margin
-3.7%1M users
| Channel↕ | Spend▼ | Users↕ | Cost / user↕ | Rev / user↕ | Payback↕ | Margin↕ | Attribution |
|---|---|---|---|---|---|---|---|
Meta — Advantage+ app Android | $214,800 | 118,900 | $1.807 | $2.410 | 27 d | 33.4% | deterministic |
Meta — Advantage+ app iOS | $186,400 | 71,200 | $2.618 | $2.180 | never | -16.7% | cohort (SKAN) |
Google Ads — App campaigns Android | $168,200 | 102,400 | $1.643 | $1.940 | 35 d | 18.1% | deterministic |
Google Ads — App campaigns iOS | $121,600 | 41,800 | $2.909 | $2.620 | never | -9.9% | cohort (SKAN) |
TikTok — App install Android | $94,100 | 62,400 | $1.508 | $1.280 | never | -15.1% | deterministic |
TikTok — App install iOS | $76,900 | 24,100 | $3.191 | $2.740 | never | -14.1% | cohort (SKAN) |
Apple Ads — Search results iOS | $62,400 | 21,900 | $2.849 | $3.420 | 34 d | 20.0% | deterministic |
Web — Google Ads display Web | $41,200 | 96,800 | $0.426 | $0.380 | never | -10.7% | CSV |
Influencer (CSV upload) Android | $38,000 | 12,100 | $3.140 | $1.860 | never | -40.8% | CSV |
Organic / unattributed All | — | 486,200 | — | $1.620 | n/a | n/a | by elimination |
Organic carries no spend, so its payback and margin are not comparable. Rows in red do not pay back inside 60 days.