Fill & Backfill
Last 30 days · no-fill recovery
Recovered via your mediation, verifiable
$94,840
Direct backfill, reported separately
$24,180
Blended no-fill rate
19.0%
Measured placements
8 / 10
| Placement↕ | No-fill reqs↕ | No-fill rate↕ | Fill after↕ | Backfill eCPM↕ | Recovered▼ | Basis |
|---|---|---|---|---|---|---|
Interstitial — session end app | 6.1M | 9.8% | 96.2% | $2.10 | $21,900 | measured |
Rewarded — level complete app | 1.8M | 4.4% | 99.1% | $3.80 | $18,640 | measured |
Web — article top web | 10.7M | 23.6% | 94.4% | $1.40 | $13,480 | measured |
Native — feed slot 3 app | 5.9M | 20.9% | 93.1% | $1.60 | $9,840 | measured |
Web — in-article web | 14.6M | 28.2% | 92.6% | $0.72 | $8,960 | measured |
App open app | 2.4M | 11.1% | 97.3% | $2.90 | $7,120 | measured |
Native — content feed (Meta AN) app | 2.2M | 12.4% | 91.8% | $1.10 | $4,920 | modelled |
Banner — home app | 3.3M | 1.8% | 99.4% | $0.31 | $4,260 | measured |
Web — sticky footer web | 7M | 15.8% | 96.8% | $0.48 | $3,540 | measured |
Web — footer (AdX aggregate) web | 3.9M | 18.7% | 90.4% | $0.39 | $2,180 | modelled |